With Valentine’s Day just around the corner, I’m sure that everyone has conjured up images of the ever traditional floral arrangement featuring no other than red roses, upon seeing the numerous Valentine’s Day ads sprawled around the city and online.
Luckily, Armani/Fiori has taken the stock-standard flower bouquet and transformed it into something magnificent and unseen before – so for those of you who are stuck for gift ideas, here’s one that she will love – guaranteed! Armani’s arrangements are the epitome of sheer understated luxury in flowers; so contemporary, so undeniably designer, so Armani.
All it took was half a step into the Armani/Fiori boutique in both Dubai and Hong Kong and I was blown away immediately. Never had I seen flowers like this before (nor had I seen a florist shop look this good!). Every flower, every stalk, every wiry piece of leaf was perfectly fresh, perfectly symmetrical, perfectly cut, and perfectly arranged.
But what made my jaw drop were the way the flowers were arranged – they combined contemporary linear design, architectural elements, balanced calm greenery against minimalistic flower buds, and looked impossible to create. I loved how incredibly sophisticated, yet subtle and simplistic, the arrangements looked. They were elegant and no doubt designer, without being in-your-face and screaming “designer”.
Well, of course they were perfection – as I later found out, most the flowers are shipped from Holland, the arrangements are personally selected by Armani himself, have won a number of awards, and the general feel of the flowers is tropical Asian, combined with a contemporary geometric and understated flavour.
While you’re at gifting, why not combine luxury flowers with indulgent Armani chocolates?
Armani/Fiori has no doubt challenged florists to the “new” in floral arrangements and bouquets – and has so far remain unchallenged. This is testament to the great level of skill and quality of the flowers and plants involved in coming up with such striking designs.